Discretely Fitting In.

Kroft elements are discretely placed in each backprint we make so that each design is unique. Can you find them?

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About us

We curate a collection of relaxed yet stylish apparel, committed to comfort and contemporary fashion.

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Coming soon.

"Why is this the nicest hoodie I've felt!?"

"I need one."

"I tried the sample, I'll get 2 colours please."

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